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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

by John Spence
September 2009
Beginner content levelBeginner
208 pages
3h 53m
English
Jossey-Bass
Content preview from Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

Chapter 3. Robust Communication

OPEN, HONEST, FRANK, AND COURAGEOUS, BOTH INSIDE AND OUTSIDE THE ORGANIZATION

If you had asked me ten years ago, "John, what is the number one problem you see in the struggling businesses you're working with?" I would've said, hands down, "lack of a clear and well-communicated vision and key strategies." As you saw in Chapter One, this is still a big problem, but now the single biggest problem I deal with in client organizations worldwide is lack of open, honest, robust, and courageous communication. Robust communication is therefore the third of the six principles of business success.

Why is this? Well, for starters, communication is incredibly complex. As soon as you get more than three or four people in an ...

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Publisher Resources

ISBN: 9780470494516Purchase book