September 2009
Beginner
208 pages
3h 53m
English
A clear, vivid, compelling vision of the future of your organization (team, department, region, branch, division) is critical to keeping everyone focused on success.
A mission says why the company exists, the vision says where we want to go, and values declare how we will act and behave along the way.
The biggest problem in most organizations is not that they lack vision, but that the vision is poorly communicated throughout the organization.
A great vision statement is like a mantra—a few key words that inspire and direct your people.
The four biggest issues for many business leaders are a lack of well-communicated vision, lack of courageous communication, toleration of mediocrity, and poor execution of key plans and ...