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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

by John Spence
September 2009
Beginner content levelBeginner
208 pages
3h 53m
English
Jossey-Bass
Content preview from Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

1.4. SUMMARY OF KEY POINTS

  • A clear, vivid, compelling vision of the future of your organization (team, department, region, branch, division) is critical to keeping everyone focused on success.

  • A mission says why the company exists, the vision says where we want to go, and values declare how we will act and behave along the way.

  • The biggest problem in most organizations is not that they lack vision, but that the vision is poorly communicated throughout the organization.

  • A great vision statement is like a mantra—a few key words that inspire and direct your people.

  • The four biggest issues for many business leaders are a lack of well-communicated vision, lack of courageous communication, toleration of mediocrity, and poor execution of key plans and ...

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Publisher Resources

ISBN: 9780470494516Purchase book