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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
book

Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

by John Spence
September 2009
Beginner content levelBeginner
208 pages
3h 53m
English
Jossey-Bass
Content preview from Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

Chapter 1. Vivid Vision

A COMPELLING VISION OF WHAT YOU ARE TRYING TO ACHIEVE THAT IS EXCEPTIONALLY WELL COMMUNICATED TO EVERYONE INVOLVED

Having a clear, vivid, and compelling vision, the first principle of business success, is without question an essential component in building a successful company. In fact, most organizations fall down not in creating the vision but in what they do with it. Before I get into that, I want to clarify some terminology and then delve into the fundamentals of how to create a vision and why having one is so important.

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Publisher Resources

ISBN: 9780470494516Purchase book