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Backstage Wall Street: An Insider's Guide to Knowing Who to Trust, Who to Run From, and How to Maximize Your Investments by Joshua M. Brown

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7How I Learned to Close Anyone

I have a particular skill, honed over the course of 15 years, that should make you very afraid … except for the fact that I don’t use it anymore.

I can close anyone. And I do mean anyone.

Given the names and phone numbers of three qualified (wealthy) investors, I could turn one of them into a stock-purchasing client within one phone call, guaranteed.

When I explain this to civilians who have never worked in (or near) the brokerage business, they are in disbelief that such a thing could even be possible. They have no idea.

Having been schooled intensively in the art of the Straight Line Pitch, as created by Lehman and other firms of that era, I had evolved the technique over the years to a precision-guided state ...

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