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Backstage Wall Street: An Insider's Guide to Knowing Who to Trust, Who to Run From, and How to Maximize Your Investments by Joshua M. Brown

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19Storytime

The most effective method of selling anything in this world is through storytelling. The holy books of all the world’s major religions employ this very tactic. So do the best commercials, lawyers, and universities. “Our product will change your life …,” “Ladies and gentlemen of the jury …,” “Our students go on to achieve success beyond their wildest dreams …”

But try as they might, none of them even come close to matching the storytelling ability of Wall Street.

The selling of financial products and services has evolved into an art form all its own, dating from The Street’s humble beginnings as a hub for professional speculators. When civilian money became a more important part of the daily doings on Wall Street, it became necessary ...

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