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Backstage Wall Street: An Insider's Guide to Knowing Who to Trust, Who to Run From, and How to Maximize Your Investments by Joshua M. Brown

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20The Straight Line

And now, for the first time ever, the Straight-Line Pitch (also known as the Lehman Method) is in print.

What you are about to read is the infamous but never-before-published script that’s sold thousands of stock ideas and opened millions of retail brokerage accounts over the last 50 years. It has hundreds of authors; it had been reshaped and reworked by several generations before it reached my desk in the 1990s. At its core, it has changed remarkably little considering it has faced the dawn of the information age with the advent of computers and the Internet. Its use continues even now in the era of wireless phones, text messaging, e-mail, and all the other innovations that have changed the world over the decades. The brokers ...

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