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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
21
The Challenge
Prologue
We’ve been looking in the wrong place
The key attributes of sustained success don’t live in the product.
The key attributes live in the user.
Instead of looking for common attributes across
successful products, we must look for common
attributes across successful users of those products.
22
The Challenge
Prologue
“Awesome product!” is a side-effect
Our users don’t bask in the glow of
our awesome product.
Our product basks in the glow of
our users’ result with it.
What we
THINK is true
What’s
ACTUALLY
true
It’s the most incredible
thing I’ve ever seen
I can’t believe you did this
with just that one app.
You’re amazing.
23
The Challenge
Prologue
Exercise: write your ideal Amazon review
Don’t turn the page until you’ve at least
thought about it.
This is not a marketing exercise on the reviews or
testimonials most likely to drive sales. This is about reviews
that best reect what we hope our users will think and
feel.
Do this exercise without thinking about how good the
review makes your product/brand look to others.
Write your review here
24
The Challenge
Prologue
Which ...
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Publisher Resources

ISBN: 9781491919057Errata Page