
23
The Challenge
Prologue
Exercise: write your ideal Amazon review
Don’t turn the page until you’ve at least
thought about it.
This is not a marketing exercise on the reviews or
testimonials most likely to drive sales. This is about reviews
that best reect what we hope our users will think and
feel.
Do this exercise without thinking about how good the
review makes your product/brand look to others.
Write your review here