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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
36
The Challenge
Prologue
just a tool
just a tool
Compelling thing
to be badass at
just a tool
just a tool
just a tool
Tools matter. But being a master of the tool is rarely our user’s
ultimate goal. Most tools (products, services) enable and support
the user’s true–and more motivating–goal.
Nobody wants to be a tripod master. We want to use tripods to
make amazing videos.
Most products and services support a bigger,
compelling, motivating context.
37
The Challenge
Prologue
Online recipe site
Cocktails &
Mixology App
Hosting world-class
dinner parties
Cooking appliance
Party games
More Superset Examples
Book on public
speaking
Stock photo site
Making great
presentations
Spreadsheet app
Data-visualization software
38
The Challenge
Prologue
Contexts all the way out
The further we expand the
context, the more possibilities
we have for becoming badass at
something this “tool” supports.
iPhoto
photo editing
photography
art
Photoshop
Adobe Lightroom
iPhoto
People don’t want to be badass at using our tool.
They want be badass at what our tool helps them do.
badass at THIS
NOT this
Compelling Context
tool
39
The Challenge
Pr ...
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Publisher Resources

ISBN: 9781491919057Errata Page