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The Challenge
Prologue Think Badass
How do you help your user be more
interesting at a dinner party?
Thought Experiment: User at a Dinner Party
Designing for the post-UX UX means designing not just for your
users but for your users’ users.
It’s not so much what our user thinks of us but what our user’s
friends, family, peers think of our user.
Imagine one of your users at a dinner party, and describe what
you do (or could do) to help him be more interesting at that
party. What have you given him to talk about (that isn’t about
you). What have you given him to show?