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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
58
The Challenge
Prologue Think Badass
How do you help your user be more
interesting at a dinner party?
Thought Experiment: User at a Dinner Party
Designing for the post-UX UX means designing not just for your
users but for your users’ users.
It’s not so much what our user thinks of us but what our user’s
friends, family, peers think of our user.
Imagine one of your users at a dinner party, and describe what
you do (or could do) to help him be more interesting at that
party. What have you given him to talk about (that isn’t about
you). What have you given him to show?
59
The Challenge
Prologue Think Badass
Thought Experiment: Search And Replace
How can we get more
social media followers?
How can we help our user
get more social media
followers?
How can we get more
comments on our posts
and photos?
How can we help our user
get more comments on her
posts and photos?
How can we get people
talking about our brand?
How can we help our user
get people talking about his
personal brand?
How can we get people
to learn what we value?
How can we help people
learn what our user values?
Dene our mission
statement
Dene our users’ mission
statement
Design a T-shirt that
makes us look good
Design a T-shirt that makes
our user look good
When you think THIS
Change it to THIS
Imagine you’re in a meeting brainstorming ...
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Publisher Resources

ISBN: 9781491919057Errata Page