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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
The Challenge
Prologue Think Badass The User Journey
63
The Challenge
Prologue Think Badass The User Journey
The Badass User Curve
Remember: it’s about the bigger context.
Photography
Camera
Compelling Context
tool
Badass at THIS
Not just THIS
If your tool is complex, with its own challenging expertise curve,
you might have one learning curve with key milestones for using
your tool, and a different curve and milestones for the compelling
context.
If you haven’t yet dened your compelling context, make one up
as a placeholder to use for the rest of the book.
64
The Challenge
Prologue Think Badass The User Journey
The User Curve
The goal: up and to the right
She who gets her users further and faster up the curve has a
better chance for success.
Our company might have two curves to care about–one for
our product ( “tool”) and one for the bigger context in which
it’s used. If our product is quick and easy to master, we can
focus exclusively on helping users with the compelling context
curve. But if our tool is complex or difcult with a potentially
long learning and mastery curve, we’ll need to think about
where our users are on both curves.
Ability
Time
First exposure
Years
Beginner
Master
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Publisher Resources

ISBN: 9781491919057Errata Page