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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
67
The Challenge
Prologue Think Badass The User Journey
Key Thresholds
Ability
Time
First exposure
Years
Beginner
Master
Suck Threshold
Badass Threshold
“I hate this.”
“I can do the basics”
“I’m competent”
“I’m good at this”
“I’m advanced”
“I kick ass”
“I’m world class”
The ideal curve continues up and to the right. Users
don’t drop out or plateau. They keep going. They keep
making progress. They keep getting better.
Along the way they’ll hit many milestones, some more
crucial than others. But of all points on the curve, the two
most important are crossing the Suck Threshold and crossing
the Badass Threshold.
Later we’ll look at strategies for helping our users push
through these thresholds to keep moving forward.
68
The Challenge
Prologue Think Badass The User Journey
Danger in the Suck Zone
Ability
Time
First exposure
Much later
Beginner
Master
Suck Zone
Badass Threshold
“too painful”
“not worth it”
ideal
Later in the book we’ll look at helping
users survive the Suck Zone and
shorten their time in it.
Suck Threshold
I suck at this!
SO tedious.
Why am I even doing this?
I’m going back to the old way.
Worst. UI. Ever.
Is it supposed to
be THIS hard?
I’ll NEVER be able
to anything useful.
The most vulnerable time for new users is in The Suck Zone. If
we lose them here, we won’t get them back. (Later we’ll look ...
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Publisher Resources

ISBN: 9781491919057Errata Page