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The Challenge What Experts Do
Science of Badass
Given a specic comic theme, an
expert comic writer/artist will
design more humorous comics,
more reliably.
Examples of expert “creativity”
Given the highly specic theme of “bunny
suicide,” Andy Riley lled more than three
volumes with different instances of... bunny
suicide. Riley is a reliable bunnicide badass.
Creative work might seem too subjective for dening
expertise, but remember, this is about dening results.
Given a specic audience and
point in the event, a master DJ
will (more reliably) choose and
mix music that produces the
desired response in ...