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The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Are you sure?
Is the path to creating badass users all
about pulling them forward?
Maintaining a positive, motivating goal
for our users is important, but there’s
something more important. Our users
are already motivated by the compelling
goal. They want to get better.
So, if the answer to keeping our users
moving forward is not about pulling
them, what is it?
How do we help users keep moving forward?
Enticing goal/promise
Obvious. We entice them with a compelling, engaging,
seductive promise/goal to keep
pulling
them
forward
.