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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
157
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Are you sure?
Is the path to creating badass users all
about pulling them forward?
Maintaining a positive, motivating goal
for our users is important, but there’s
something more important. Our users
are already motivated by the compelling
goal. They want to get better.
So, if the answer to keeping our users
moving forward is not about pulling
them, what is it?
How do we help users keep moving forward?
Enticing goal/promise
Obvious. We entice them with a compelling, engaging,
seductive promise/goal to keep
pulling
them
forward
.
158
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
The key question is not, “What pulls them forward?”
It’s “What makes them stop?”
They’re at least a little motivated.
They take steps along the path.
But then they stop. Something derails them.
What do we do about that?
Derailer magnet
159
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Common response:
“Let’s make the forward-pulling magnet
even bigger and stronger!”
A typical response to users dropping out is “let’s double-down on
the forward-pulling magnet.” Deeper discounts. Promoting more
enticing benets. ...
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Publisher Resources

ISBN: 9781491919057Errata Page