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The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Someone convinced him that snowboarding only appears to
be an endless bowl of pain, humiliation, and failure. Someone
convinced him he’s exactly where he should be and it gets better.
If you make snowboards, everything associated with your
beginner gear should be infused with the First Day Sucks,
Second Day Gets Better message. Everything. User manual,
follow-up email, in-store posters, Facebook posts, initial
marketing brochure–everything.
Everything the new snowboarder sees should emphasize:
“Your rst day will be frustrating and painful. But here’s
what’s gonna happen...”
Typically, we do the opposite. The more painful we know it will
be for them, the more we emphasize the “OMG awesomeness
of snowboarding!” We’re afraid to even hint at the painful
rst-day experience.
Why he did snowboard the second day
Snowboarder’s
trusted friend
Dude.
Everyone
sucks the first day.
Everyone
. But the second or third day,
everyone suddenly gets so much
better.
Google it. It’s totally a thing.