Skip to Main Content
Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
177
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Derailer solution:
Anticipate and Compensate
Anticipate the most likely faces they might make and
questions they might ask if you were next to them when they
use your product and/or work at the bigger context.
Compensate for their inability to show and tell you what
they’re experiencing, and more importantly for your inability
to notice and respond.
Snowboard maker,
snowboard shop
owner, ski resort
manager.
Clearly I’m genetically programmed to fail
at this, and in the most humiliating way.
We know THIS is likely....
...so we make sure
he hears THIS
I know it hurts.
Everyone
sucks the first day.
Everyone
. But the second
day,
everyone gets better.
178
The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Snowboarding
It’s obvious that rst-day snowboarders will struggle, but how
can we ever know what “faces” and “questions” are happening
in most other user experiences? How can we compensate for
that which we can’t possibly anticipate?
We know THIS is likely....
...but how could we anticipate THESE?
Software
We don’t NEED to be with a rst-time
snowboarder to KNOW they’re suffering. It’s easy
to anticipate THAT. But what if we make software?
179
The Challenge What Experts Do Help Them Move Forward
Remove Block ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Design It!

Design It!

Michael Keeling
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic
Release It!, 2nd Edition

Release It!, 2nd Edition

Michael T. Nygard

Publisher Resources

ISBN: 9781491919057Errata Page