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The Challenge What Experts Do Help Them Move Forward
Remove Blocks
Derailer solution:
Anticipate and Compensate
Anticipate the most likely faces they might make and
questions they might ask if you were next to them when they
use your product and/or work at the bigger context.
Compensate for their inability to show and tell you what
they’re experiencing, and more importantly for your inability
to notice and respond.
Snowboard maker,
snowboard shop
owner, ski resort
manager.
Clearly I’m genetically programmed to fail
at this, and in the most humiliating way.
We know THIS is likely....
...so we make sure
he hears THIS
I know it hurts.
Everyone
sucks the first day.
Everyone
. But the second
day,
everyone gets better.