Skip to Main Content
Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
Help Them Move Forward
Remove Blocks Progress + Payoffs
187
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + Payoffs
Right.
The answer is not “more seductive marketing or incentives.”
But though the promised goal–badass skills/results–is still
motivating, sometimes it feels like it’ll take forever to get there.
We looked at what pulls them off (derailers)
but what pulls them forward?
What IS pulling
them forward?
We
had
this discussion, remember?
We’re supposed to assume they’re
already
motivated
by the bigger context, and focus on what
stops
progress rather than trying to
add
motivation.
188
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + Payoffs
What happens between Day One and Total Badass?
They can’t do
much here
They can be
amazing here
But what can they do
along the way?
I know it would be phenomenal and I
would
love
to get there, but it takes
years
and I heard you can’t do anything useful or
interesting until you’re
really
good.
189
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + P
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Design It!

Design It!

Michael Keeling
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic
Release It!, 2nd Edition

Release It!, 2nd Edition

Michael T. Nygard

Publisher Resources

ISBN: 9781491919057Errata Page