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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
201
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + Payoffs
What they think they can do
in the rst 30 minutes:
“Take photos”
Compelling Context
tool
Before
they give us money
it’s all about the
context
After they give us money
it’s just about the tool
“Read the manual.”
marketing
support
But remember this problem?
“Take photos”
Compelling Context
tool
“Read the manual.”
We also have this problem:
What they actually can do
in the rst 30 minutes:
202
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + Payoffs
If we want them to feel powerful early, we must anticipate and
compensate for anything that keeps them from experimenting.
THIS is intimidating
But we can add THIS...
DON’T
PANIC
Recovery is easy.
Be brave.
(see inside for super
simple reset steps)
...to the manual, the quick-start
guide, the product brochure, the main
product page on the web, etcetera.
Fear can derail them before they start
I’m afraid if I touch any settings I will
NEVER get it back to the way it was.
203
The Challenge What Experts Do Help Them Move Forward
Remove Blocks Progress + Payoffs
Give them the freedom to
just try things.
If we want them to learn and grow and ...
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Publisher Resources

ISBN: 9781491919057Errata Page