C h a p t e r S e v e n
Linking Balanced Scorecard Measures to Your Strategy
IN THE PREVIOUS FOUR CHAPTERS, we established the foundations for building a Balanced Scorecard. We described the construction of financial and nonfinancial measures, grouped into four perspectives: financial, customer, internal business process, and learning and growth. What makes for a successful Balanced Scorecard? Is it just having a mixture of financial and nonfinancial measures, grouped into four distinct perspectives?
The objective of any measurement system should ...
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