Frequently Asked Questions

As we give public talks and seminars, generally covering the substance of the material in this book, several questions recur about the Balanced Score-card and how it gets implemented in organizations. We thought readers might find it useful to hear our responses to these frequently asked questions.

FAQ: Many of your examples come from large companies in mature industries: banking, insurance, oil and petroleum products, and large retailers. Can the Balanced Scorecard be applied to small businesses, new businesses, and rapidly changing businesses?

The answer is yes for all three questions. Our initial work was with large companies. Their platforms had the largest fires. Many of these companies were doing poorly ...

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