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Basics of Podcasting by Anders Gronstedt

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Podcasting Basics

It's the management's dream: you can talk straight into the ear of all employees without taking them off productive work. Thanks to the new iPod-driven phenomenon known as podcasting, they can now listen and learn while driving to work, walking the dog, or riding the subway. The use of podcasting in training has grown from cutting-edge novelty to mainstream status in short order. Companies like IBM, General Motors, Sprint, American Express, and BMW all use podcasts. Success stories from around the world suggest podcasting might represent the “next big thing” for training professionals. It's proving to be a highly cost-effective on-demand channel for reaching a dispersed employee audience, driving real change, and boosting ...

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