Basics of Supply Chain Management

Chapter 2

Transformation of Demand into Supply: Designing Products to Meet Customer Expectations

2.1 Introduction

Using customer surveys, the marketing department usually collects information related to customers’ needs and expectations. This information is passed on to the product design department, where product designers usually transform it into product design specifications and drawings. Then the manufacturing process department determines the appropriate process choices for making the products most economically in conformance to product design requirements, including specifications and tolerances.

2.2 Designing Products to Meet Customer Needs and Expectations

The marketing department usually conducts customer surveys for collecting information ...