Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance

Contents

FOREWORD

ACKNOWLEDGMENTS

DEFINITIONS

INTRODUCTION

PART IDEALING WITH DISCOMFORT

1 “Well, This Is Awkward”

Understanding Sales Discomforts

2 Getting Your Inner Boldness On

Sales Boldness in Action

3 That Nagging Squirminess

Discomforts and Decisions

4 Story Time

Rationalizations and Other Bad Habits

5 The Gut Check

Where Discomfort Leads and What Is at Stake

PART IIDEVELOPING BOLDNESS

6 Let’s Do This Thing!

The Remedy

7 The Boldness Workout

Strengthening the “Boldness Muscle”

8 Retraining Your Brain

Building Bold Thought Patterns

9 Big Problems in Little Packages

Handling Everyday Discomforts

10 Handling the “Gotchas”

Developing Autoresponses for Surprise Discomforts

11 The Advanced Course

Dealing with Big-Time Discomforts

12 Go!

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