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PART IDEALING WITH DISCOMFORT
1 “Well, This Is Awkward”
Understanding Sales Discomforts
2 Getting Your Inner Boldness On
Sales Boldness in Action
3 That Nagging Squirminess
Discomforts and Decisions
4 Story Time
Rationalizations and Other Bad Habits
5 The Gut Check
Where Discomfort Leads and What Is at Stake
PART IIDEVELOPING BOLDNESS
6 Let’s Do This Thing!
7 The Boldness Workout
Strengthening the “Boldness Muscle”
8 Retraining Your Brain
Building Bold Thought Patterns
9 Big Problems in Little Packages
Handling Everyday Discomforts
10 Handling the “Gotchas”
Developing Autoresponses for Surprise Discomforts
11 The Advanced Course
Dealing with Big-Time Discomforts
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