Bold   Boldness is taking action to do the right thing, despite fear and discomfort. It isn’t about being obnoxious, slick, or manipulative. To be bold is to initiate strong, positive action at a time when others would give in and take the easy path.


Win    Winning should be a group effort, a feeling of victory for everyone involved. All parties should come away believing that the mission was accomplished. Your customer’s life is improved. Your company has gained a satisfied purchaser. You are successful, more confident, and living up to your potential. When anyone involved in the process feels like a loser, no one wins.


Sale   An effective sales process is about helping customers to improve their lives. Great salespeople first ...

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