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Be the Woman You Want to Be by Elisabeth Wilson, Infinite Ideas

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9. Advertising is evil

Logos, posters, labels; we are drowning in advertising. Learn how to fight back.

Yell ‘I am not a consumer, I am a free man!’ and see if you can’t beat the advertisers at their own game.

Obviously all advertising isn’t evil as we need some advertising to find out what’s happening in the world. An advertisement for a concert we want to see is the very opposite of evil as it gives us the means to go and have a moving experience. If you are promoting a product or an experience, you need to be able to communicate with your audience to ensure it is a success. I appreciate that and I’m not calling for a ban on all advertising.

The problem is not with an unobtrusive poster or a billboard; it’s with the sneaky ways that advertising ...

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