Lighten the Load and Make It Sesame Street Simple
Watch out for a new brand of consumer … surrounded by too much stuff … increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow’s consumer will buy more ephemeral, less cluttering stuff: fleeting, but expensive, experiences, not heavy goods for the home.
—John Quelch, Dean, China Europe International Business School (CEIBS), Shanghai and Non-Executive Director, WPP PLC
I have very few possessions … a few papers, a couple of books, and a few shirts, jackets, sweaters. It fits in a little thing, in a paper bag, so it’s very easy.
—Nicolas Berggruen, billionaire investor and Chairman of Berggruen Holdings
SOURCE: Bix Burkhart/Photographer’s Choice/Getty Images.
In the developed world, we are choking on stuff as well as on information: In recent years, self-storage has been one of the fastest-growing businesses, as people in even super-sized homes run out of space for their accumulating junk. ...