© Abhinav Krishna Kaiser 2021
A. K. KaiserBecome ITIL® 4 Foundation Certified in 7 Dayshttps://doi.org/10.1007/978-1-4842-6361-7_10

10. Continual Improvement

Abhinav Krishna Kaiser1  
(1)
Staines, UK
 

Lou Holtz, the famous linebacker and coach, once said: “In this world, you are either growing or you are dying. So, get in motion and grow.” This rings true in every aspect of life, work, and entertainment—more so in products and services. Name one product or a service that has remained the same without improvements or new features, and yet has ruled the market for decades. None. Maintaining status quo in ownership of products and services will get us nowhere but out of the market and out of users’ minds. It is therefore an imposed necessity on product ...

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