Book description
Why do some companies perform beyond expectation year after year while others start out strong but quickly fizzle? The answer lies in their ability to create long-term value. In this book, a leading professor at the top-ranked University of Michigan Business School presents five keys to creating value by incorporating the efforts of marketing, manufacturing, human resources, and finance in a strategy for continuing bottom-line success. His fresh look at what makes companies work shows managers how they can identify the factors that create value and use them to benefit their organizations and their own careers.
Table of contents
- Cover Page
- Executive Summary
- Title Page
- Copyright
- Contents
- Dedication
- Foreword
- Preface
- 1: The Five Secrets of Great Value Creators
- 2: Understanding Value and Value Creation
- 3: Putting Value Creation into Practice
-
4: Improving Value Creation in Procurement and Manufacturing
- What Does Value Mean to You and Your Organization?
- Multiple Value-Creation Perspectives
- What Is Your Business Strategy?
- What Is Your Personal Measure of Success?
- Developing Speed
- Organizational Success Strategies for Procurement and Manufacturing
- Personal Success Strategies for Procurement and Manufacturing
- CHAPTER SUMMARY
-
5: Improving Value Creation in Marketing, Sales and Distribution, and New Product Development
- What Does Value Mean to You and Your Organization?
- Multiple Value-Creation Perspectives
- What Is Your Business Strategy?
- What Is Your Personal Measure of Success?
- Developing Speed
- Organizational Success Strategies for Marketing and Affiliated Functions
- Personal Success Strategies for Marketing and Affiliated Functions
- CHAPTER SUMMARY
- 6: Improving Value Creation in Human Resources
- 7: Improving Value Creation in Finance
- Afterword
- Notes
- The Author
- Index
Product information
- Title: Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own
- Author(s):
- Release date: November 2008
- Publisher(s): Jossey-Bass
- ISBN: 9780470462096
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