Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

7

Real-Time Marketing Journeys

In the previous chapter, we went through what customer journeys are – how you interact with your audience. Outbound customer journeys was the first way of doing this. Real-time marketing journeys are the new preferred way of doing this. Microsoft is focusing on developing real-time marketing journeys, so this is where all the new and helpful tools will be.

In this chapter, we are going to go through real-time marketing triggers and journeys, how you can create them, and what you can do with them.

We’re going to cover the following topics:

• Real-time marketing triggers
• Creating and understanding real-time marketing journeys
• Analytics

We’re going to start by looking at how you create and understand real-time marketing ...