Becoming a Software Company: Accelerating Business Success through Software

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

A. SidhuBecoming a Software Companyhttps://doi.org/10.1007/978-1-4842-9169-6_2

2. Create Value Through Customer Progress, Not by Meeting Requirements

The Value Principle

Amarinder Sidhu¹  

(1)

Bay Area, CA, USA

 

Software is this weird space where you can spend basically nothing and create a billion dollars of value, or spend a billion dollars and create basically no value.

—François Chollet

The machine itself makes no demands and holds out no promises: it is the human spirit that makes demands and keeps promises.

—Lewis Mumford

You think you know just what your customers would like, but in reality, it can feel pretty hit or miss. Place enough bets and-with a bit ...