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Becoming Facebook by Mike HOEFFLINGER

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4

How Facebook Became Your Lens on the World

LESSON 2:Add by subtracting.

Background: With a screen in everyone’s pocket connected to everyone and everything everywhere all the time, your customers’ biggest need is not for more things but for fewer things that matter more.

Facebook’s Move: Facebook introduced the News Feed—and its all-important algorithm selecting content from the people and things you care about—and has been vigilant in the decade since to constantly increase the perceived quality of News Feed even as Facebook grew in size by 100 times.

Thought Starter: What part of the world are you making easier for your customers to digest?

More than any other single person, Chris Cox is responsible for your lens on the world.

If Mark Zuckerberg ...

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