Becoming the Best

Introduction: From Four Principles to Five Bests

Over the past four years, since the publication of my previous book, From Values to Action: The Four Principles of Values-Based Leadership, I have spoken to more than 500 groups across the United States, Latin America, Europe, and Asia. With every audience—whether business, government, spiritual, or academic—I encountered a strong desire to learn more about values-based leadership, which is founded on four principles:

1. Self-Reflection: The ability to identify and reflect on what you stand for, what your values are, and what matters most.
2. Balance: The ability to see situations from multiple perspectives, including differing viewpoints, to gain a holistic understanding.
3. True Self-Confidence: