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Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing by John W. Hayes

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Chapter 1: Becoming THE Expert: An Introduction to Thought Leadership Marketing

“A penny for your thoughts” is a well-known English idiom that grossly underestimates the value of your opinion. The fact is, your thoughts could be worth quite a lot more than that.

Thought Leadership is one of the most valuable marketing tools available to today’s entrepreneur. Not only is it affordable to all (it is largely free), it is also available to anyone with an opinion – and who doesn’t have one of them?

Long favoured by the IT community, who were early adopters of many of the technologies used to distribute Thought Leadership, it is equally appropriate for any industry where expertise is valued.

So what is Thought Leadership Marketing?

Thought ...

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