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Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing by John W. Hayes

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Chapter 2: Finding Your Voice

Great Thought Leadership can be built on simple ideas and often starts with a basic but engaging conversation point. However, coming up with an initial conversation point that resonates with your existing and potential clients can be difficult.

Often the best ideas are built around delivering solutions to your clients’ most immediate needs. If you don’t know what makes life difficult for your clients, it’s time you asked them – they will probably give you a list.

If you can demonstrate successfully that you understand the challenges your clients face, and are able to showcase ideas that could potentially help them reduce costs, save time, maximise resources and ultimately drive profits, you are well on your way ...

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