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Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing by John W. Hayes

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Chapter 3: Thought Leadership Channels

Once you have found your voice, you’ll need to find a platform to broadcast from. Throughout this chapter we will look at the pros and cons of developing a Thought Leadership programme over a number of channels and examine how these channels interplay with each other. Some channels will offer greater credibility than others (which we will discuss later in this chapter), but none will harm your business as long as the arguments presented are solid (i.e. can be backed up with evidence and testimony) and the delivery is executed in a professional manner.

Modern technology, particularly the internet, provides numerous opportunities for your Thought Leadership to be heard. While your efforts shouldn’t be entirely ...

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