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Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing by John W. Hayes

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Chapter 4 – Using Social Media to Position Yourself as a Thought Leader

I’ve already mentioned the following point but I believe it is very important, so please forgive the repetition – maintaining a social media presence does not make you a Thought Leader. In fact, it is more likely to identify you as a wannabe if you do not get your content-led (not socially-led) strategy via the various channels discussed in the previous chapter right first.

Social media is a vast and ever expanding universe. Entire volumes have been dedicated to single social media platforms. While this book can only touch on the surface of the medium, it does focus on perhaps one of the most important and rarely highlighted facts. Social media is not at all complicated ...

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