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Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing by John W. Hayes

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Chapter 5 – Building A Community Around Your Thought Leadership

Great Thought Leaders cannot succeed in isolation. They need to build community around their Thought Leadership, employing an army of colleagues, brand ambassadors, business partners and even wannabes to endorse and distribute their message. A well-oiled community will help you distribute your content, share ideas and even handle customer service issues on your behalf, adding value to your Thought Leadership.

Ten tips to help you build a community around your Thought Leadership

  1. Always strive to produce great content: Great Thought Leaders are never complacent when it comes to producing great content. Shoddy, ill-thought out content will not win any ringing endorsements and ...

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