Book description
A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery strategy set in motion by a new management team in 2019 failed: The BB&B leadership team’s focus on cost cutting overlooked the importance of creating value for customers. The story of the retailer’s bankruptcy is a cautionary tale for other businesses that are struggling to adapt and at risk of losing sight of customer value creation amid increased competition in a changing market.
Product information
- Title: Bed Bath & Bankruptcy: Lessons for Senior Leaders
- Author(s):
- Release date: May 2023
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT64440
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