Chapter . Lessons from a beautiful site: The University of Miami College of Arts & Sciences shows that beauty really is in the details.

The best design is simple design: an idea, an image, a few words, open space. It’s clear, attractive, memorable.

But real life is not often simple; it’s full of stuff. People, programs, and commerce all need attention and screen space, and this can make for a busy, complex site.

What we like about the University of Miami College of Arts & Sciences site is that it handles complexity beautifully. It does this in two ways: It reduces each element to its essence (the simple thing), then it beautifully crafts the details. A dozen visual techniques allow its many parts to coexist effortlessly. Let’s look at a few.

Home ...

Get Before & After now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.