The best design is simple design: an idea, an image, a few words, open space. It’s clear, attractive, memorable.
But real life is not often simple; it’s full of stuff. People, programs, and commerce all need attention and screen space, and this can make for a busy, complex site.
What we like about the University of Miami College of Arts & Sciences site is that it handles complexity beautifully. It does this in two ways: It reduces each element to its essence (the simple thing), then it beautifully crafts the details. A dozen visual techniques allow its many parts to coexist effortlessly. Let’s look at a few.