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Before & After by John McWade

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Chapter . Functional beauty

Here’s a brilliant bit of marketing design—a business card that’s an envelope of grass seeds! What we especially like are that the colors, textures, and graphics weren’t dreamed up, but rather taken from “the world of” landscaping, letterpressed by hand and printed on earthy, recycled paper. It’s a memorable and fun presentation.

www.struckcreative.com

Functional beauty

Landscaping colors Leaf green and earth brown set an organic tone. The typography is simple and unusual—everything’s in uppercase except the name. Old-fashioned, letterpress printing adds texture by literally pressing the type into the paper.

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