Before & After®: How to Design Cool Stuff

Chapter . A small newsletter that reads big: Half-size page is easy to design and creates a strong impression.

For hard-working editors who want their news to be taken seriously, here’s an excellent small format. Turn a letter-size sheet sideways, and lay out its contents like a small book in two distinct fields repeated every spread. The result is a newsletter with the look of permanence and credibility. Here’s how to do it.

Handsomely focused Each spread is limited to a few neatly presented elements and has the look of a small book or magazine.

Inside spread

Inexpensive to mail Twenty pages (five sheets) can be tabbed and mailed first class. Back ...