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Before & After by John McWade

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Chapter . A small newsletter that reads big: Half-size page is easy to design and creates a strong impression.

For hard-working editors who want their news to be taken seriously, here’s an excellent small format. Turn a letter-size sheet sideways, and lay out its contents like a small book in two distinct fields repeated every spread. The result is a newsletter with the look of permanence and credibility. Here’s how to do it.

A small newsletter that reads big: Half-size page is easy to design and creates a strong impression.

Handsomely focused Each spread is limited to a few neatly presented elements and has the look of a small book or magazine.

Inside spread

Inexpensive to mail Twenty pages (five sheets) can be tabbed and mailed first class. Back ...

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