CHAPTER 1

Risk–Reward–Refine–Repeat

HAVE YOU EVER SEEN A PHOTO of an accomplished, energized, and vibrant woman in a publication or on social media, or read a ridiculously impressive bio before a conference or on a company website, and asked yourself: “Wow, I wonder how she got there?” The answer consists of one word: risk. Beyond the accolades, accomplishments, and shiny bios of the most inspiring women with whom I’ve worked are stories of triumph, defeat, trade-offs, tough choices, adversities, setbacks, and lessons learned. Despite their diverse backgrounds and stories, these women who have built bold and brilliant careers all share one core commonality: They seek out and optimize intelligent risks from their first role onward.

Unfortunately, ...

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