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Beginning ASP.NET 4: in C# and VB by Imar Spaanjaars

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Chapter 17. Personalizing Web Sites

WHAT YOU WILL LEARN IN THIS CHAPTER:

  • Details about the Profile feature that ships with ASP.NET

  • How to create and consume a user's profile in a web site

  • How you can recognize your users and how to serve them customized content

  • How you can access the profile of other users in the site

There is only one thing that beats good content on the Web — good personalized content. In the era of information overload and the huge amount of competitive sites, it's important to know your visitors and understand the possibilities you have to present them personalized content. With a good personalization strategy you can create a web site that lives up to your users' expectations by presenting them with exactly the data they are looking for. Personalization is useful for many different scenarios. For example, on a sports site you use personalized content to highlight activities from the user's favorite team. On a site that deals with programming, you can personalize content by showing users examples in their preferred programming language(s) only. On a news web site, you can let users choose one or more news categories (World, Local, Sports, Business, Financial, and so on) and target the content you show them based on these preferences. You can take this one step further by sending them e-mail updates when a new article is posted in one of those categories.

However, personalization goes further than just storing personal preferences and adapting the content to these ...

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