Chapter 11. Search Engine Optimization
There's a lot that goes into making a site successful. Despite the somewhat disparaging jokes I've made about people in marketing over the course of the book so far, I don't mean to trivialize their critical role in taking a web site from a lonely bunch of code on a developer's machine to a public place where (hopefully) lots of actual human beings will use it.
In this chapter, I'm going to talk about Search Engine Optimization (SEO). Optimizing your site for indexing with search engines is more of an ongoing process than just a single step in the development cycle. The process itself, however, should start in the planning phase, when you are making initial plans about the architecture of your site. It's monumentally ...
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