Chapter  12

Launching Your Game

Once you have finished your game and have tested it on the Facebook Platform, you next need to get people to play the game. This chapter walks you through a cycle that will help you leverage the power of Facebook to gain players for your game.

The process of launching a game has several different phases, all of them aimed at increasing the visibility and accessibility of your game online.

  • Building a Website: Build a web presence for your game outside of Facebook.
  • Creating a Facebook Page: Build a Facebook Page to promote your game and provide a platform for interacting with your “fans.”
  • Advertising: Get your game in front of more people.
  • Driving Traffic: Get people to “Like” your content to get your content ...

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