Facebook Insights provides metrics around your content. Understanding how users are consuming your content (and specifically what content) as well as demographics and growth patterns help you make decisions about what pieces of your application to work on next. With the Insights for applications, you will receive feedback for stream stories, referral traffic, a breakdown of user actions, and demographics on authorized users. You will also receive feedback on API errors as well as throttling information. The Insights are accessed on the Insights tab for your application. See Figure 9–17.


Figure 9–17. Facebook Insights

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