© Ivan Harris 2022
I. HarrisBeginning Salesforce DXhttps://doi.org/10.1007/978-1-4842-8114-7_1

1. Introduction

Ivan Harris1  
(1)
FROME, UK
 

As of April 2022, Salesforce, Inc. ranked #11 for customer relationship management (CRM) applications with a market share of 23.8%, which is larger than the combined market share of the next four highest ranking businesses. In this context, the CRM market includes Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications. Salesforce has over 150,000 customers using its Salesforce products.

Salesforce was founded in 1999 and completely disrupted the existing CRM market as a pioneer of the Software as a Service (SaaS) ...

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