With more and more business online, Web Content Management has become increasingly important for businesses. Web Content Management (WCM) is the process of creating and managing web content either on the Internet or an intranet. Where possible, a good web content management system should support a variety of information and provide tools to users for updating this content with minimal effort.
Formerly, a major roadblock to managing web content has been the lack of effective tools, which meant relying on expensive, labor-intensive, and time-consuming processes. But you don't have these roadblocks with SharePoint 2007; in this chapter, you take a look at WCM and how SharePoint 2007 can make business teams and processes more efficient. This chapter covers the following:
What Web Content Management is and how the tools have evolved from CMS 2002
How the tools in SharePoint 2007 can help organizations become more efficient in the WCM space
How to cater to multiple languages using the Variations feature
How to customize the look and feel of your page layouts to enforce brand consistency
How to create your own content types and page layouts
How to enable publishing on your team site