As your business publishes more and more content online, you need tools to efficiently accomplish this task. This chapter covers one of the biggest additions to SharePoint — Web Content Management (WCM). Using the WCM, users can perform tasks that once required the expertise of a skilled programmer. From this chapter you learned the following:
You can use publishing features to create web content without any web programming skills.
Using content types, you can fully control what content a user creates. These content types can be attached to lists, document libraries, and even web pages.
You can create page layouts based on content types. While content type controls the type of content that you can have on the page, the page layout itself can be customized to position and style the content. Users can later create content or pages in the site based on these Page Layouts.
SharePoint allows you to keep your unique corporate branding using master pages and site themes. By modifying master pages, you customize things such as headers and navigation menus, while themes allow you to change background colors and fonts.
Doing business internationally means having sites that are in multiple languages. SharePoint 2007 can help you set up different calendars and local settings in various languages using Variations, Regional Settings, Resource Files, and Language Packs.