Behind Every Good Decision

Index

A/B Testing, 3, 100, 149

Accenture study, 148

Access, 154

Actionable insights, 11, 15

Action levers, 14

Actions, 56–57, 59

Adoption probability score, 108

Advanced analytics

definition of, 27

hands-on, 150

introductory, 149

Advanced analytics tools, 138–140

Aggregate analysis, 36, 37, 38, 77

Aggregation

level, 66

as two-part process, 134

Amazon, 11, 42, 107

Analysis, 16. See also specific analysis

Analysis capability, 137

Analysis goals, 60–62

Analysis plan (BADIR Step 2), 52, 59–70

analysis goals, 60–62

analytics methodologies and, 65

data science and, 60–69, 71

data specification and, 65–67

decision science and, 69–70

hypotheses, 63–64, 67

lack of, 203

predictive analytics and, 117, 118–119

project plan and, 68–69

Analysts

pitfalls, ...