4
ANALYTICS AT WORK
Ten Case Studies
This section is designed to illustrate a few applications of business and advanced analytics in diverse industries, from schools to sports to health. We hope these will inspire and fuel your creative thinking to solve business challenges with an analytical framework and a smart mix of tools.
Case Study 1: Back to Power
Situation: For President Barack Obama, reelection was not a certainty. Facing significant political challenges, the race was going to be close and tough. His two broadest challenges were to raise adequate campaign funds and to convince Americans he was the right person for the job.
Actions: Obama for America (OFA) maximized every best practice in analytics, surveying, testing, ...
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